The all-electric truck began rolling off the Ohio assembly line late last year. With few buyers, the SEC launching an investigation, and with a rapidly dwindling bank account, Lordstown fired its senior management team and barely managed to squeak through, selling the factory to Foxconn, the Taiwanese company that also produces Apple’s iPhone line. It was enough to keep the lights on – and work on the automaker’s first product, the Endurance, continued. But it made a series of management missteps that nearly relegated it to be a brief footnote in automotive history.Īfter going public in a so-called SPAC merger, the company claimed to have substantial financial assets and a long list of buyers. Lordstown Motors is an Ohio-based startup that planned to take over the old General Motors assembly plant in - surprise, Lordstown, Ohio. And one of the noteworthy entries is the 2023 Lordstown Endurance. But there’s a growing list of much more traditional-looking trucks to choose from. OK, so the repeatedly delayed Tesla Cybertruck really pushes the design envelope. All the more so if you’re looking for an all-electric pickup. If you still think of battery-electric vehicles as quirky little products lifted out of a sci-fi flick, you’ll be surprised by some of the newest products coming to market. Lordstown Endurance: A Survivor (Photo/Lordstown) But it comes at a steep price, which may have some potential buyers looking at alternatives, such as the Ford F-150 Lightning that was just named North American Truck of the Year. In short: Lordstown’s new Endurance model boasts a distinctive design, reasonable performance, acceptable range, and plenty of space for both cargo and passengers. With Endurance, that translates into a roomy front trunk, or “frunk,” as well as a spacious cabin. Placing the lithium-ion pack beneath the load floor lowers the truck’s center of gravity while also freeing up space normally devoted to an engine compartment. Lordstown Endurance rides on a skateboard-like “architecture,” similar to most other new battery-electric vehicles. All that does add to the truck’s unsprung weight, which can mean a rougher ride. The approach has some advantages, including a tighter turning radius, more responsive all-wheel-drive, and quieter operation. But the truly unique feature comes with the use of four “hub” motors, each built into the truck’s wheels. Especially up front, with lighting that wraps around its sealed front grille. The 2023 Lordstown Endurance pickup features a distinctive look. But breaking in isn’t easy. Lordstown Motors is an Ohio-based startup that nearly collapsed last year, yet it has still produced a full-size battery-electric truck. market is suddenly awash in EV startups hoping to take a shot at traditional brands like General Motors, Ford, Toyota, and Volkswagen. Tesla, Rivian, Lucid, Canoo, Faraday Future - the U.S.
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